Cookies and Automatic Data Collection
A cookie is a small data file that may be placed on the computer of a web user (usually in the browser software folder) during a visit to our websites. Cookies are necessary to allow our websites and the user’s computer to interact effectively and enhance security. Cookies can record information about the user’s visit to assist us in better understanding the needs of the user. For example, user traffic data may be collected and used to infer the website user’s demographic using various web analytic technologies.
We sometimes also use performance tracking technology (such as conversion tags) to help track user behaviour on our websites. Such user traffic and performance tracking data is non-personally identifying and is collected on an aggregate level to report statistics to assist us in improving the quality and relevancy of our services.